John P. Avlon has it right today:

…”Not intended to be a factual statement” is an instant dark classic, a triumph of cynicism, capturing the essence of Michael Kinsley’s definition of a gaffe in Washington: when a politician accidentally tells the truth.
No wonder “people are taking their comedians seriously and the politicians as a joke,” as Will Rogers once said and Colbert increasingly embodies. But we can’t keep depending on comedians to be the voices of sanity.
And don’t be fooled. There are real costs to this careless courtship of the lowest common denominator. Without fact-based debates, politics can quickly give way to paranoia and hate. Our democracy gets degraded.
Americans deserve better, and we should demand better, especially from our elected representatives. Empowering ignorance for political gain is unacceptable.
Colbert vs. Kyl and spread of ‘misinformation’ | CNN

Hear ye to that! <emphasis mine>